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Website audience
The primary website audience is the group the site must help, inform, convince, or convert first.
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What is website audience?
The primary website audience is the group the site must help, inform, convince, or convert first.
Important choices for website audience
1. Name the primary audience in one specific sentence
2. List the problems, questions, and objections they bring
Common questions about website audience
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How do I identify the primary audience?
Start with who you want to help and the problem you solve, then test the assumption through customer questions and observed behaviour.
Can a website serve more than one audience?
Yes, but prioritise one primary audience and serve secondary audiences with dedicated pages or sections.
Where can I find useful audience insight?
Audience insight comes from conversations, sales and support questions, search data, and behaviour.
Which page should I improve first?
Start with the page that supports the primary action, often the homepage and main service or product page.
Need a practical next step for website audience?
Send the page, the situation, and the outcome you need. We can help you decide what to check or change next.