What are the basic aspects for typical web sites?
content
The substance, and information on the site should be relevant to the site and should target the area of the public that the website is concerned with.
usability
The site should be user-friendly, with the interface and navigation simple and reliable.
Appearance
The graphics and text should include a single style that flows throughout, to show consistency. The style should be professional, appealing and relevant.
Structure
Of the web site as a whole.