We’ve been in the internet marketing business for over 15 years now. In an industry where agencies come and go every few years, that’s unusual. Here’s how we’ve done it.
We Don’t Sell Fish in the Water
Our clients only pay for actual results that drive traffic to their sites. If you rank on page two or later, you don’t pay. We take no money in advance. We charge monthly for placements on page one only.
Does this mean we take risks? Yes. We’ve done work, delivered results, and had clients refuse to pay. But most of our clients are in markets with strong legal protections, so we get our money eventually.
We’ve never taken revenge on non-paying clients. Not because we couldn’t, but because it’s a matter of principle.
We’ve Never Received a Google Penalty
We work according to Google’s rules with our own tactics and techniques. We’ve never gambled with a client’s business, and that’s the main reason we’re still here.
Let’s be honest about what SEO agencies do: we compete with Google on its own search engine. We’re a small fish competing with a big shark. Staying in business for 15+ years means we do quality work, not shortcuts.
We Don’t Promise Magic
We’ve never claimed to have a magic stick to outrank competitors. Some projects take over a year to deliver results – sometimes because the client is slow to do their part.
It’s frustrating when you know exactly what’s wrong with a website, you tell the client repeatedly to fix it, and they don’t. Then they blame you for slow results. It happens.
We Don’t Reveal Our Clients
We’ve lost promising clients because we refused to reveal our success stories or client records. We keep this confidential because our clients requested it – and losing their trust would cost us more than any new business.
Business comes and goes. Confidence and respect, once lost, don’t come back.
We Don’t Exploit Confusion
Many clients know they need marketing help but don’t understand what they actually need. We never take advantage of that confusion to milk money. Instead:
- We study and analyze the website carefully
- We report all positive and negative issues
- We advise what they actually need
- We let them decide – we never force our opinion
We Don’t Trash Previous Agencies
When we get a new project, we don’t search for the previous agency’s mistakes just to make ourselves look good. That’s what many “big” agencies do – they focus on what went wrong before so they can justify charging more.
We focus on what’s needed to help the business grow.
What We’ve Learned
Building a good reputation is harder than building a business. You have no business if you don’t have reputation.
The internet marketing field isn’t easy. Google constantly changes the rules. But when you know how to swim, even high waves can’t stop you from reaching the shore. 🌊