Devenia Học / Từ điển
Marketing trên internet, được giải thích rõ.
Giải thích dễ hiểu về SEO, quảng cáo và thuật ngữ web thường bị chôn dưới biệt ngữ agency.
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SEO, quảng cáo và nền tảng web
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301 redirect
A 301 redirect is a permanent server-side redirect. Use it when a URL has moved for good, and keep redirects relevant, direct, and easy to audit.
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AD
AD is the abbreviation of advertisement – those messages trying to get you to buy something, click something, or remember a brand. You see them everywhere:…
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Affiliate
You’ve seen it: “I made $10,000 this month with affiliate marketing!” Sometimes that’s true. Most of the time it’s… a screenshot with a lot of missing…
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Backlink
A backlink is a link from another website to your website. In SEO terms, backlinks are like trust signals. If reputable sites link to you, search…
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Bounce rate
Bounce rate in GA4 is the percentage of sessions that were not engaged. The useful question is whether the page satisfied the visitor and whether the…
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Call to action (CTA)
A CTA is a “Call to Action”. It’s the part of a page that tells the visitor what to do next. Examples: “Book a call”, “Get…
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Canonical tag
The canonical tag is how you tell Google: “This is the main version of this page.” It looks like this in HTML: Canonicals matter when you…
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Classified advertising
Classified advertising is the “for sale / wanted / services” section of marketing. It’s a classified ad when you post a short listing and people contact…
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CSS – Cascading Style Sheet
HTML is the skeleton of a website. CSS is the outfit. CSS stands for Cascading Style Sheets. It controls how your website looks: fonts, colors, spacing,…
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Duplicate content
You have two copies of the same page, and Google has to pick one. If you don’t tell it which, Google decides for you. The short…
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Email Marketing & Opt-in Email Marketing
Email marketing is boring. It’s also one of the highest ROI marketing channels on the internet. So… boring wins. 🥇 Email marketing is sending valuable, permission-based…
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Google AdSense & Google AdWords (renamed to Ads)
Google Ads and Google AdSense get confused all the time. They sound similar. They are not. Google Ads (formerly AdWords) is where advertisers pay to show…
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Internet Marketing
Internet marketing is just marketing… done online. But because people love buzzwords, it usually means a mix of tactics like SEO, ads, social, email, and content.…
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Keyword
A keyword is the word or phrase someone types into a search engine. Example: “best running shoes”, “SEO agency London”, “how to fix a leaky faucet”.…
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Landing page
A landing page is a focused page built around one offer, one audience, and one action. Learn what good landing pages need for ads, SEO, and…
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Local SEO | Be found where customers search
Local SEO is search engine optimization for businesses that need to be found in a specific place. It helps customers nearby find your website, Google Business…
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Managing Content
You want to update your website. Maybe add a new product, fix a typo, or write a blog post. Do you really need to call a…
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robots.txt
robots.txt is a small file that gives crawler instructions. It can guide search engines, but it does not replace noindex, canonical tags, or good technical SEO.
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Search Engines
A search engine is a giant librarian for the internet. Search engines (like Google and Bing) crawl websites, store what they find in an index, and…
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SEO
SEO stands for Search Engine Optimization. It’s the process of getting your website to show up when people search Google (or Bing, but let’s be real…
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SEO ranking factors
SEO ranking factors are the signals Google combines to assess relevance, usefulness, reputation, and technical accessibility. This guide explains what matters, what is unconfirmed, and how…
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SERP | Understand the search results page
SERP means search engine results page: the place where organic results, ads, snippets and maps compete for the searcher’s click.
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Site Audience
When a website tries to address too many different people at once, its message can become less useful to each of them. Your site audience is…
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Site Content
You can have the prettiest website in the world. If it has nothing useful on it, it’s basically an empty shop. Site content is everything on…
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Typical Web Site
A “typical website” isn’t a template. It’s a set of common building blocks most sites need to work. The exact pages depend on your web site…
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Web Site Planning
Building a website without a plan is like constructing a house without blueprints. Sure, you could do it. But you probably shouldn’t. 🏗️ What Is Web…
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Web Site Purpose
Your website needs a job. Web site purpose is the main outcome your site is designed to achieve. Not “look professional”. A real outcome. Examples: get…
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Web Sites And Blogs
A blog is a type of website. A website is not always a blog. Web sites are the whole property: pages, navigation, services, contact, everything. Blogs…
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Website
A website is your home base on the internet. A website is a collection of web pages under one domain name (like devenia.com). It can be…
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XML sitemap | Help search engines find the right pages
An XML sitemap shows search engines which URLs matter on your site, but it does not replace good content, clear structure, or technical SEO.