Use our dictionary to easier understand all the strange words and expressions you might stumble by when dealing with internet marketing companies. We try to cover as many terms and expressions as possible, but probably there are many more.
301 redirect
A 301 redirect is a permanent redirect from one URL to another. It tells browsers and search engines: “This page moved. Use the new URL.” 301s matter for SEO because...
AD
AD is the abbreviation of advertisement – those messages trying to get you to buy something, click something, or remember a brand. You see them everywhere: on websites, in apps,...
Affiliate
You’ve seen it: “I made $10,000 this month with affiliate marketing!” Sometimes that’s true. Most of the time it’s… a screenshot with a lot of missing context. An affiliate is...
Backlink
A backlink is a link from another website to your website. In SEO terms, backlinks are like trust signals. If reputable sites link to you, search engines assume you’re worth...
Call to action (CTA)
A CTA is a “Call to Action”. It’s the part of a page that tells the visitor what to do next. Examples: “Book a call”, “Get a quote”, “Start free...
Canonical tag
The canonical tag is how you tell Google: “This is the main version of this page.” It looks like this in HTML: <link rel="canonical" href="https://example.com/main-page/" /> Canonicals matter when you...
Classified advertising
Classified advertising is the “for sale / wanted / services” section of marketing. It’s a classified ad when you post a short listing and people contact you because they’re actively...
CSS – Cascading Style Sheet
HTML is the skeleton of a website. CSS is the outfit. CSS stands for Cascading Style Sheets. It controls how your website looks: fonts, colors, spacing, layout, and how things...
Duplicate content
You have two copies of the same page, and Google has to pick one. If you don't tell it which, Google decides for you. The short version: keep one URL...
Email Marketing & Opt-in Email Marketing
Email marketing is boring. It’s also one of the highest ROI marketing channels on the internet. So… boring wins. 🥇 Email marketing is sending valuable, permission-based emails to people who...
Google AdSense & Google AdWords (renamed to Ads)
Google Ads and Google AdSense get confused all the time. They sound similar. They are not. Google Ads (formerly AdWords) is where advertisers pay to show ads on Google Search,...
Internet Marketing
Internet marketing is just marketing… done online. But because people love buzzwords, it usually means a mix of tactics like SEO, ads, social, email, and content. The goal is the...
Keyword
A keyword is the word or phrase someone types into a search engine. Example: “best running shoes”, “SEO agency London”, “how to fix a leaky faucet”. Keywords matter because they...
Landing page
A landing page is a page built for one goal. That goal can be: get a lead, sell a product, book a call, or capture an email signup. Unlike a...
Managing Content
You want to update your website. Maybe add a new product, fix a typo, or write a blog post. Do you really need to call a developer every time? 🤔...
robots.txt
robots.txt is a small file that gives instructions to search engine crawlers. It lives at: yourdomain.com/robots.txt Important: robots.txt is about crawling, not indexing. Blocking a page in robots.txt doesn’t guarantee...
Search Engines
A search engine is a giant librarian for the internet. Search engines (like Google and Bing) crawl websites, store what they find in an index, and then rank pages when...
SEO
SEO stands for Search Engine Optimization. It's the process of getting your website to show up when people search Google (or Bing, but let's be real – mostly Google). When...
SEO factors
Google uses over 200 ranking factors. Nobody knows all of them. But we know the ones that actually matter. 🎯 What Are SEO Ranking Factors? Ranking factors are the criteria...
SERP
SERP stands for Search Engine Results Page. It’s the page you see after you search in Google (or other search engines). When people say “we’re on page 1”, they mean...
Site Audience
If you try to write for everyone, you end up writing for no one. Your site audience is the group of people your website is meant to help, convince, or...
Site Content
You can have the prettiest website in the world. If it has nothing useful on it, it’s basically an empty shop. Site content is everything on your website that people...
Typical Web Site
A “typical website” isn’t a template. It’s a set of common building blocks most sites need to work. The exact pages depend on your web site purpose and your site...
Web Site Planning
Building a website without a plan is like constructing a house without blueprints. Sure, you could do it. But you probably shouldn't. 🏗️ What Is Web Planning? Web planning is...
Web Site Purpose
Your website needs a job. Web site purpose is the main outcome your site is designed to achieve. Not “look professional”. A real outcome. Examples: get leads, sell products, book...
Web Sites And Blogs
A blog is a type of website. A website is not always a blog. Web sites are the whole property: pages, navigation, services, contact, everything. Blogs are the publishing section:...
Website
A website is your home base on the internet. A website is a collection of web pages under one domain name (like devenia.com). It can be a business site, a...
XML sitemap
An XML sitemap is a file that lists important URLs on your website for search engines. It helps search engines discover your pages, especially on new or large sites. A...