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Dictionary
Turn website, marketing, SEO, content, and technology terms into clear choices you can act on.
Start with a term or a question. We will explain it clearly and connect it to a practical next step.
What is the Devenia dictionary?
Website work gets harder when a familiar term hides the decision behind it. The Devenia dictionary explains practical website, marketing, SEO, content, and technology terms in language that supports real decisions.
Open a term, understand what it changes, and decide what to do next.
DICTIONARY
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Open any term to get a clear explanation and a practical next step.
301 redirect
Move a permanently relocated URL directly to the closest relevant destination, while avoiding unrelated redirects and long chains.
Advertising: put a clear message in front of the right audience
Online advertising pays to place a message in front of a selected audience through search, social, display, video, or other channels.
Affiliate marketing
Affiliate marketing rewards a partner for sending visitors or customers who complete a defined action.
Backlink
Learn how relevant backlinks can build trust, support rankings, and bring referral visitors without relying on spam.
Bounce rate | What the number actually means
In GA4, bounce rate is the percentage of sessions that were not engaged. An engaged session lasts more than 10 seconds, includes a key event, or has at least two page or screen views.
Canonical tag
Understand how canonical tags identify the preferred URL for similar pages, clarify search signals, and stay within the limits of a consolidation hint.
Classified advertising: make the right offer easy to find
Classified advertising puts an offer, service, product, or request where people can browse or search for it.
Content management
Content management is the process of creating, organising, reviewing, publishing, and maintaining website content.
CSS – Cascading Style Sheets
What CSS controls, how it relates to HTML and SEO, and where to start when styling a website.
CTA: call to action
Make the next step clear with a specific call to action that matches the page intent and gives visitors a useful reason to act.
Duplicate content
Duplicate content is substantially similar content available at more than one URL or in more than one place.
Email marketing and permission-based email marketing
Email marketing uses permission-based messages to maintain a relationship with people who have chosen to receive relevant communication.
Google AdSense and Google Ads
Google Ads is paid promotion on Google’s advertising surfaces. AdSense helps publishers earn revenue by displaying eligible ads on their sites.
Internet marketing
Internet marketing is the coordinated use of online channels, content, search, advertising, email, social media, and measurement to reach and help an audience.
Keyword
Understand how the words people search reveal their intent, and use that intent to write a useful page instead of forcing keywords into the copy.
Landing page
Build a landing page around one clear outcome by aligning the traffic source, message, proof, CTA, and measurement.
Local SEO | Be found where customers search
Local SEO helps a business become visible for searches connected to a city, region, service area, or physical location.
robots.txt
Use robots.txt to guide crawler access and expose your sitemap, while using the right separate control for indexing, privacy, deletion, or security.
Search engines
Search engines discover, organise, and present information so people can find pages that may answer their queries.
SEO
Search engine optimisation is the work of making a website useful, understandable, accessible, and trustworthy for the people and search engines it needs to reach.
SEO factors
SEO factors are the content, technical, structural, experience, and trust signals that can affect how useful and visible a page is in search.
SERP | Search engine results page
How to read the layout, features, and intent signals on a search engine results page.
Typical Website
A practical explanation of the pages and building blocks a typical website needs, and how its structure can support traffic.
Website audience
The primary website audience is the group the site must help, inform, convince, or convert first.
Website content
Website content includes the words, images, video, downloads, forms, and interface text that help visitors understand a problem and decide what to do next.
Website planning
Website planning is the work of deciding who the site is for, what it should achieve, what content it needs, and how the pages should connect before development starts.
Website purpose
A website purpose is the most important result the site is designed to achieve, such as qualified enquiries, sales, bookings, education, or support.
Website: make the next step clear
A website connects pages and resources under one domain so people can find information, use a service, or take the next action.
Websites and blogs
A website provides the wider structure for a business, organisation, or project. A blog is a publishing format that adds dated or regularly updated content within that structure.
XML sitemap | Help search engines find the right pages
What an XML sitemap is, which URLs belong in it, and how it fits with technical SEO.