Devenia Learn / Dictionary

Google AdSense and Google Ads

Google Ads is paid promotion on Google’s advertising surfaces. AdSense helps publishers earn revenue by displaying eligible ads on their sites.

Ask about Google AdSense and Google Ads

Start with email. Share the page or your question, and we will answer clearly.

Art Deco illustration of an advertiser sending a message to an audience while a publisher site shows ad placements and revenue

Are you promoting an offer or publishing content?

A garden shop can use Google Ads to promote its plants and send people to a product page. A gardening website can use AdSense to display ads alongside its articles and earn advertising revenue.

The shop is the advertiser; the article site is the publisher. Google explains this distinction in its Ads and AdSense comparison.

Choose around the job your site needs to do

Use the garden shop and gardening website examples to separate the decisions.

1. Promote your own products

For the garden shop, the question is whether an advert brings suitable customers to available plants. Prepare a product page with the variety, size, collection or delivery details, and a clear purchase route before advertising it.

2. Earn from ads beside your articles

For the gardening website, first check whether the site is eligible for AdSense. Google requires original, useful content and compliance with its policies. Read the eligibility requirements before applying.

3. Keep the reader’s task usable

On the shop, test the path from the advert to the correct product and completed order. On the article site, check that readers can still follow the planting instructions and use the navigation when ads appear, including on a phone.

Questions before choosing

Back to the dictionary.

Will AdSense bring customers to my shop?

AdSense displays advertising on your site. It does not buy promotion for your shop. If you want to advertise your products, Google Ads serves that role. Decide whether your priority is product sales or revenue from ads shown to existing visitors.

Does an AdSense account guarantee earnings?

No fixed income follows from creating an account. Earnings vary with the ads and the audience. Google describes the process in How AdSense works. Use actual results from an eligible site rather than an income promise.

What should the garden shop measure?

Distinguish visits to a product page from completed orders. If people arrive but cannot select a delivery option or find the advertised variety, fix that specific problem. More clicks alone do not show that the shop sold more plants.

Can I click my own ads to test them?

No. AdSense prohibits clicking your own ads and artificially increasing clicks or impressions. Do not ask readers to click ads to support the site. Use Google’s documented checks and read the AdSense programme policies.

Should I put ads on every page?

Consider the page’s purpose. A planting guide and a plant checkout have different jobs. Review whether an ad interrupts reading, obscures a control, or draws attention away from completing an order. Adding more placements is not a substitute for useful content.

What should the site earn from?

Send the site and say whether you want to promote your products or earn from ads beside your content. We can review the pages against that goal.

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