Link building
Give the right people a reason to link to you.
A useful reference can bring readers who need your expertise. We help you assess existing links, find relevant publishers and give them something worth recommending.
Start with the page and its audience. Agree the work before committing to a campaign.
A link should finish the reader’s thought.
Imagine a property guide explaining roof defects. It cites a surveyor’s illustrated resource so readers can see the damage being described. The link earns its place by making the guide more useful.
A supplier’s measurements or a calculator with clear assumptions can serve the same purpose. Choose a resource that answers a real question, then identify publishers whose readers need it.
Before outreach, ask: what can someone learn or do here that a sales claim cannot provide?
The red ribbon connects a general article to the detailed evidence behind it. A useful link gives the reader that same route. Illustrative example.
What the work should deliver
Choose the scope from the gaps in your site. The useful output is a reasoned set of actions and a record you can inspect.
Review the references you already have
We can inspect linking pages, their destinations, lost links and evidence of past link schemes. Separate useful references that need repair from problems that need further investigation.
Find a specific reason to approach an editor
Assess the publisher’s topic and audience. Name the article, the point your resource supports and the exact URL. The editor decides whether to include it; a domain score alone does not establish relevance.
Report the placement and the outcome
Record the linking page, destination, context, date and any payment or sponsorship. Check referral visits and useful enquiries alongside search performance. Ranking changes alone cannot show what one link caused.
The old route stops; the new route still reaches the useful resource. A permanent redirect serves that purpose when a page has moved.
Recover the route before seeking a new link.
A reference may still be useful even when its destination has moved. Follow the link yourself. If the old page should still exist, restore it. If it has moved permanently, redirect to the relevant replacement.
Ask the publisher to update the address where practical. Sending every missing page to the homepage leaves readers searching again. Google explains when to use permanent redirects.
Three questions before you commit
Will the destination help the visitor?
Check that the page loads, answers the cited question and offers a sensible next step. Improving a weak destination can be more useful than promoting it.
Is the placement editorial or paid?
Buying links to manipulate rankings breaches Google’s link-spam policies. Advertising is a separate proposition: Google asks publishers to mark paid links with rel="sponsored"; nofollow is also accepted. These attributes do not replace any required disclosure to readers.
What will count as progress?
Agree the target pages, work, reporting and review point. There is no link quota that guarantees a ranking. Judge opportunities by their audience and purpose, then measure what happens.
Before you remove existing links
An unfamiliar domain is not enough reason to remove a reference. Google says most sites do not need its disavow tool. Incorrect use can harm search performance. Investigate evidence of a link scheme or a manual action before deciding what to do.
Find your next useful link opportunity.
Send the page, its audience and an example of a proposed placement if you have one. We will reply in writing with what we would check before you commit to the work.