SEO services
Rank for searches that can produce real business.
SEO should connect search intent, technical health, content quality, internal structure, trust, and calls to action so the site earns useful visits and enquiries.
Use the email button and include the site, target pages, ranking problem, and what a good outcome would look like.
Choose the page before the keyword
Traffic only helps when it reaches the right page.
Someone searching “how to repair a leaking tap” may want instructions. Someone searching “emergency plumber in Leeds” needs a service area, availability, and a way to get help.
Those searches need different pages. Before commissioning more articles, name the customer you want, the problem they need solved, and the page that should help them choose you.
Find where the journey breaks
Not seen, not clicked, or not contacted?
These symptoms call for different checks. Use the Search Console performance report to inspect one page and its search queries, rather than judging the whole site by a single traffic total.
The page is not being seen.
Check its indexing status with URL Inspection first. If it is indexed, examine whether it answers the searches you want and whether relevant pages link to it. Being indexed does not guarantee rankings or demand.
People see it but do not click.
Look at the queries, country, device, and position behind those impressions. Does the result describe what that searcher needs? A low click rate alone does not prove the title is wrong.
People visit but do not enquire.
Read the landing page against the search that brought them there. Check the offer, service area, proof, and contact route. Confirm that enquiries are recorded before treating an empty report as no enquiries.
How SEO work starts
Start with evidence. Fix the part that is failing.
Choose a business outcome
Name the service or product you want to sell and what counts as a useful enquiry. Separate those enquiries from spam, job applications, and requests for work you do not offer.
Record the starting point
For the chosen pages, save search queries, impressions, clicks, and enquiry records for a defined period. Note a redesign, tracking change, or seasonal peak that could affect the comparison.
Make a specific change
Each recommendation should name the affected page, the evidence, and the proposed fix. “Improve content” is too vague. “Add the missing service area and repair types to this booking page” is work you can assess.
Check what changed
Record when the change went live. Compare the same pages and query groups over a suitable period, allowing for seasonality. Check both search visits and the relevance of enquiries; one ranking chart cannot answer both questions.
Common questions
What to expect from SEO work.
How long does SEO take?
Google says changes can take from hours to several months to appear in search, and recommends allowing a few weeks to assess effects. That is not a promise of improvement. Ask for a review date and the signals that will be checked. See Google’s SEO Starter Guide.
Do you only do technical SEO?
No. We also work on the page’s answer, examples, internal links, and route to an enquiry. A crawl fix cannot supply missing product information; rewriting a page cannot remove an indexing block. The diagnosis determines the work.
Can you fix old SEO pages?
Yes. Keep a page that answers a distinct customer question and improve what is missing. Consider merging pages that serve the same purpose. Before removing a URL, check its search visits, links, and customer use; redirect it only when there is a relevant replacement.
What should I send first?
Send the domain, one or two pages that matter, and an example of the customer enquiry you want. Add the searches you care about and when the problem started. A Search Console export can help if you have one.
If search traffic is not turning into business
Which page should be bringing you customers?
Email the page and the result you need: more repair bookings, product enquiries, or another specific outcome. Include what you have already tried. We will reply in writing with what we would investigate first.
