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Keyword
A keyword is a word or phrase someone enters into a search engine. The useful question is not only what they type, but what they need next.
Start with email. Share the page or your question, and we will answer clearly.
A keyword is a signal of a question.
“How to clean a coffee machine” suggests a need for instructions. “Coffee machine under £300” suggests a comparison. “Buy replacement filter” suggests a purchase.
All three searches concern coffee equipment, but a single sales page is unlikely to answer all three equally well.
Search intent matters more than repetition.
For the cleaning query, explain the tools, sequence, and model-specific limits. For the comparison query, show prices and meaningful differences. For the replacement-filter query, show compatible models and how to order.
Use the words needed to explain the subject naturally. Repeating “coffee machine” cannot substitute for the missing instructions or compatibility details.
Common questions about keywords
Back to the dictionary.
Where can I find useful keyword ideas?
Start with questions in customer emails, calls, and your site search. Note the actual words people use. Group questions that need the same answer, then identify gaps in your existing pages.
Why does search intent matter?
A visitor looking for cleaning instructions may leave a page that only sells machines. Matching the task helps you choose the right information and next step.
Do I need a separate page for every keyword?
No. “Clean a coffee machine” and “coffee machine cleaning instructions” may need the same page. Create a separate page when the reader needs a substantially different answer, not merely because the wording differs.
Should I choose the keyword with the most searches?
Search volume alone does not tell you whether those people need what you offer. A specific filter-model query may be more useful to a spare-parts shop than the broad word “coffee”.
How do I check whether my page answers the search?
Write down what the searcher needs to know or do. Read the page against that list. For a replacement filter, check whether it names compatible machines, shows the product, and explains how to order.
Need a practical next step for keywords?
Send the search phrase, the page you want people to reach, and what your business offers. We can assess whether the page answers that search.