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Website planning
Website planning is the work of deciding who the site is for, what it should achieve, what content it needs, and how the pages should connect before development starts.
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What is website planning?
Website planning is the work of deciding who the site is for, what it should achieve, what content it needs, and how the pages should connect before development starts.
Good planning turns assumptions into decisions about audience, purpose, content, structure, and functionality. It reduces expensive changes after the site has already been built.
What to check for website planning
1. Define the primary audience and the problem the site should solve
2. Set one primary purpose and a measurable next step
3. List the pages, content, media, and owners required
4. Map the site structure, navigation, URLs, and internal links
5. Agree technical requirements before implementation
6. Review the sitemap and content plan before design is final
7. Approve the plan while changes are still inexpensive
Common questions about website planning
Back to the dictionary.
What is website planning?
Decide who the site is for, what it should achieve, what content it needs, and how its pages should connect before development starts.
Why does website planning matter?
It makes the audience, purpose, content, structure, and functionality clear before the site is built, when changes are easier to make.
What should I check first?
Start with the primary audience, the problem the site should solve, and one measurable next step.
What is a common mistake?
Starting with visual design before the content and decisions are clear.
What is a useful next step?
Review the sitemap and content plan with the people responsible for the website before approving the design.
Need a practical next step for website planning?
Send the page, the situation, and the outcome you need. We can help you decide what to check or change next.