A landing page is a page built for one goal.
That goal can be: get a lead, sell a product, book a call, or capture an email signup.
Unlike a homepage (which has many jobs), a landing page is focused. One message. One action.
What a good landing page includes ✅
- A clear promise (headline)
- What you’re offering and who it’s for
- Proof (testimonials, examples, results)
- Answers to objections (FAQ helps)
- A strong CTA
This is all site content strategy. Design supports it, but clarity wins.
SEO landing page vs ad landing page ⚖️
SEO landing page
Built to rank in search engines. Must answer the query deeply.
Ad landing page
Built to convert traffic from ads. Usually shorter and more direct.
Landing page FAQ 🙋
What is a landing page?
A landing page is a page designed for one goal, like leads, signups, bookings, or sales.
Do I need a landing page or a homepage?
Most businesses need both. Homepages explain the whole business. Landing pages focus on one offer or campaign.
What should a landing page include?
A clear headline, benefits, proof, answers to objections, and a strong CTA.
Can landing pages rank in Google?
Yes, if they satisfy search intent and provide real value. That’s part of SEO.
What’s the biggest landing page mistake?
Trying to do too much. Too many offers and distractions reduce conversions.
Back to the dictionary.