SERP stands for Search Engine Results Page.
It’s the page you see after you search in Google (or other search engines).
When people say “we’re on page 1”, they mean page 1 of the SERP.
What shows up in a SERP 👀
- Organic results (the SEO part)
- Paid results (ads)
- Map results (for local searches)
- Featured snippets, “People also ask”, videos, images
The SERP is not static. Google changes layouts depending on intent. Your job is to earn the right to be the best answer.
SERP FAQ 🙋
What does SERP stand for?
SERP stands for Search Engine Results Page: the list of results you see after searching.
What’s the difference between SERP and SEO?
SEO is the work you do to rank. The SERP is where the results appear.
Why do SERPs look different for different searches?
Google adjusts SERP features based on intent. Some queries show shopping results, maps, videos, or featured snippets.
Are ads part of the SERP?
Yes. Paid ads often appear above or within organic results.
How do I improve my position on the SERP?
Publish better content, improve technical SEO, earn trust (links), and align with search intent. Start with SEO.
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