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Affiliate marketing
Affiliate marketing rewards a partner for sending visitors or customers who complete a defined action.
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What is affiliate marketing?
Affiliate marketing rewards a partner for sending visitors or customers who complete a defined action.
Affiliate programmes can extend reach, but they need clear terms, trustworthy partners, accurate tracking, and controls against low-quality or misleading promotion.
What to check for affiliate marketing
1. Define the action and commission rules clearly
2. Choose partners whose audience is relevant and trustworthy
3. Use transparent tracking and attribution
4. Review traffic quality, refunds, and compliance
5. Protect the brand from misleading claims and unwanted placements
Common questions about affiliate marketing
Back to the dictionary.
What is affiliate marketing?
Affiliate marketing is a performance-based partnership where a publisher promotes an offer and receives a defined reward.
How should I choose an affiliate partner?
It works best when the partner’s audience genuinely fits the offer.
What should I check before starting?
Use clear disclosures, tracking, terms, and checks for traffic quality.
How should I measure an affiliate programme?
Measure qualified outcomes and the total cost, not only clicks or reported conversions.
Need a practical next step for affiliate marketing?
Send the page, the situation, and the outcome you need. We can help you decide what to check or change next.