Since Google started using artificial intelligence in its search results, the way your content is written now determines whether it ranks or disappears.
Google no longer looks for pages stuffed with keywords — it looks for pages that answer a user’s question clearly and quickly.
Here’s how to compete today:
- Start with a real question your audience might search for.
- Give a short, clear answer (1–2 lines).
- Then, add your supporting details or explanations below.
Example for a Lawyer
How do I write a legal sales contract in UK?
To create a valid sales contract, it must be written clearly, signed by both parties, and include all key terms.
Then you can explain:
The essential clauses to include
Common mistakes to avoid
A short sample contract template
Example for a Doctor
What causes chronic headaches?
Chronic headaches are often caused by stress, lack of sleep, or vision problems — and need proper diagnosis to find the real cause.
Then add:
Tips to relieve pain naturally
When to see a doctor
The main types of headaches
Example for an Interior Designer
How can I choose wall colors for a small apartment?
To make a small space look larger, use light colors like white and beige, and avoid dark shades.
Then explain:
How lighting affects color
The best color combinations for furniture
Common design mistakes to avoid
Example for a Teacher or Education Center
How can I study effectively before exams?
Study in short sessions, take regular breaks, and review key points out loud to improve memory.
Then continue with:
A sample study schedule
Useful study apps
Quick tips for exam day
In short:
Google’s AI now rewards pages that:
- Start with a clear question
- Provide a direct short answer
- Follow with supporting details
Those who understand this new structure
will have the best chance to rank — naturally and smartly.