Here’s what many people get wrong: Facebook, Twitter, and other social platforms are not link-building tools. They’re not directly part of SEO.
Why? Google can’t access content that requires you to be logged in. Social signals from Facebook and Twitter are not part of Google’s ranking algorithm.
So What’s the Point of Social Media for SEO?
Social media helps you indirectly. It can increase traffic to your website and spread your content to new audiences. But to make this work, you need to be dedicated – both to your website and to your social accounts.
How to Actually Build an Audience
Focus on the right audience, not what you want them to like. You won’t attract the right followers unless you first gain credibility and trust. This means engaging genuinely with users who care about your topic.
Don’t think like a seller. Think like your audience. What problems do they have? What questions keep them up at night?
Provide value for free. People everywhere love free information, solutions, and answers to their daily problems. Give them useful content, stay engaged, and keep communication close and current.
When you engage with what they care about, they’ll engage with what you’re promoting. That’s how social media actually helps your website – not through magic SEO signals, but through real human attention.