People Google you before they contact you. Doctors Google patients. Employers Google candidates. Clients Google agencies. What do they find when they search your name? 🔍
Everyone Gets Googled
It’s not just a “nice to have” anymore. It’s standard practice:
- Hiring managers search candidates before interviews
- Potential clients research companies before reaching out
- Investors investigate founders before meetings
- Customers check reviews before buying
- Doctors sometimes Google patients to understand their situation better
Your online presence isn’t optional. It’s your first impression – often before you even know you’re being evaluated.
What Shows Up Matters
When someone Googles your name or your business, they might find:
- Your website (hopefully)
- Social media profiles
- Reviews on Google, Trustpilot, industry sites
- News articles (good or bad)
- Old content you forgot existed
- Comments from years ago
- Negative content from competitors or unhappy customers
If the first page of results makes someone hesitate, they might never contact you. They’ll just move to the next option.
Have You Googled Yourself Lately?
Try it now. Search your name. Search your business name. Look at the first two pages.
What would a stranger think? Would they trust you? Would they reach out? Or would they have doubts?
If you don’t like what you see, you can influence it. Create better content. Build positive profiles. Address negative reviews professionally. Push down unflattering results with legitimate content.
The Reality of Online Reputation
You don’t fully control what appears when someone searches your name. But you can influence it significantly.
The best defense is a good offense: build a strong, positive online presence before you need it. It’s much harder to fix reputation problems than to prevent them.
Worried about what people find?
Talk to us about online reputation