By Eman Nabih, COO This article is not about claiming that I’m the one and only SEO expert out there. I consider my experience moderate. This article was written to share three things I’ve learned: The Stage of Ignorance When I joined internet marketing, I knew nothing. I started learning by reading what other marketers …
Google dominates most countries. But not all. Here’s how to find out what search engine matters in your market. 🌍 The Global Picture Google has roughly 90% global market share. In most Western countries, optimizing for Google is optimizing for search. Period. But there are important exceptions: How to Check Your Market StatCounter GlobalStats (gs.statcounter.com) …
“How long will I stay #1?” The honest answer nobody wants to hear. 📊 The Short Answer Nobody knows. Not your SEO agency, not the gurus, not even Google engineers. Rankings are never permanent. Some pages hold position #1 for years. Others drop within weeks. The difference comes down to factors mostly outside your control. …
Here’s what many people get wrong: Facebook, Twitter, and other social platforms are not link-building tools. They’re not directly part of SEO. Why? Google can’t access content that requires you to be logged in. Social signals from Facebook and Twitter are not part of Google’s ranking algorithm. So What’s the Point of Social Media for …
Every few years, the social media landscape shifts. Platforms rise and fall. What worked yesterday stops working today. This article originally listed Google+ as a major platform. Google+ died in 2019. That should tell you everything about social media advice with a shelf life. Here’s what actually holds constant. The Platforms (2025 Reality) LinkedIn – …
