Eman Nabih You’re doing SEO. You think you’re doing it right. But your competitors keep outranking you for keywords that should be yours. Here’s what might actually be going wrong. Technical Issues from Developers Most developers – even good ones – don’t fully understand SEO. When they make changes to your site without consulting your SEO team, …
Clients have every right to be skeptical about internet marketing companies. The industry is full of cowboys, scammers, and wannabes. We know. We’ve been watching them operate for 30 years. What Sets Companies Apart It’s not pricing. It’s not the services listed. It’s not even years of experience. It’s transparency. Ethical practices. And the willingness …
We don’t use Google Analytics. We use Statcounter. Here’s why. The Problem with Google Analytics Google Analytics gives you data. Lots of data. Mountains of data. Dashboards, reports, segments, funnels, cohorts, explorations… And somewhere in that mountain is the information you actually need. Good luck finding it. GA4 made this worse, not better. The new …
I hope you enjoy reading this while having your morning coffee. There you are, sitting behind that little screen of yours, surfing the Internet. Looking for some breaking news, useful information, celebrity gossip, or maybe something you’d rather not mention. And you think posting a fake name and picture on social media keeps you anonymous? …
There’s no such thing as a perfect website. Stop chasing it. What exists is this: websites that work and websites that don’t. The internet provides instant feedback. Build something useful and people come. Build something useless and they leave. It really is that simple. The Fantasy Most people imagine building a website so compelling that …
Ever had a company sign you up for something you never agreed to? Welcome to the club. 🙄 It’s a pattern we’ve seen across industries: you make an inquiry, and suddenly you’re a “valued customer” who needs to jump through hoops to cancel a service you never ordered. How Companies Actually Build (Or Destroy) Reputation …
You want more customers but don’t have a fortune to spend on ads. Good news: that’s exactly what SEO is for. 🎯 The basic idea is simple: when people search Google for what you sell, you show up. No paying per click. No competing in ad auctions with companies that have 10x your budget. The …
Before we start working together, we need to understand your business. Here are the questions we typically ask – and why they matter. Who Are You Trying to Reach? We work with all kinds of businesses: Each has different needs. Understanding yours is where we start. What Services Do You Actually Need? 🔍 SEOOur core …
When Egypt’s 2011 revolution happened, there was hope that everything would change. Including how companies treated their customers. Spoiler: it didn’t. 😔 This is a story about TE Data, Egypt’s dominant internet provider, and what happened when we tried their service again after the revolution. Quick Background In October 2010, we wrote about TE Data’s …
Your website exists. Great! But is anyone finding it? Having a website isn’t the same as having an online presence. Here’s what actually moves the needle. Step 1: Make Sure You Actually Have a Website Sounds obvious, but you’d be surprised how many people ask about improving their “online presence” without having a website yet. …
