Internet Marketing

How We’ve Stayed in the SEO Business for 15+ Years

We’ve been in the internet marketing business for over 15 years now. In an industry where agencies come and go every few years, that’s unusual. Here’s how we’ve done it. We Don’t Sell Fish in the Water Our clients only pay for actual results that drive traffic to their sites. If you rank on page …

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how to avoid the not secure warning after switching from http to https

Still Seeing “Not Secure” After Switching to HTTPS? Here’s Why

You switched your site from HTTP to HTTPS. But your browser still shows “Not Secure.” What went wrong? Quick Refresher: Why HTTPS Matters HTTPS (Hypertext Transfer Protocol Secure) protects data between visitors and your website. Google made it a ranking factor years ago, and modern browsers warn users when sites aren’t secure. HTTPS provides three …

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how to clean up your reputation

Before You Hire a Reputation Management Company, Try This First

Everyone should Google their name occasionally. You don’t need to own a business – even regular internet users should know what shows up when someone searches for them. If you think your reputation is at risk, here’s what to do before hiring a specialist. You might not need one. Step 1: Assess the Damage 🔍 …

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seo-from-the-stage-of-ignorance-and-stupidity-to-the-stage-of-tests-and-knowledge

Why Most SEO Advice Is Wrong (And How to Find the Truth)

By Eman Nabih, COO This article is not about claiming that I’m the one and only SEO expert out there. I consider my experience moderate. This article was written to share three things I’ve learned: The Stage of Ignorance When I joined internet marketing, I knew nothing. I started learning by reading what other marketers …

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Categories SEO
How reliable are the rank checking tools

How Reliable Are Rank Checking Tools? (And How to Check Manually)

From experience, I can tell you: the only truly accurate rank checking method is manual checking. Yes, rank checking tools – free or paid – are faster and easier. But they’re not always accurate, especially when you’re monitoring multiple websites and reporting to clients. What Rank Tools Are Good For Rank tools help you: But …

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Categories SEO
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Press Releases, Social Bookmarking, Directory Submissions: Do They Work?

We don’t do press release submissions. We don’t do social bookmarking. We don’t do mass directory submissions. Why? Because they don’t work anymore. The Problem with These “Link Building” Tactics Google figured out years ago that these methods were being used to game the system. The result: The One Exception The only directory worth submitting …

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Categories SEO
how to find out the search engine that is dominating a country

Which Search Engine Dominates Your Market?

Google dominates most countries. But not all. Here’s how to find out what search engine matters in your market. 🌍 The Global Picture Google has roughly 90% global market share. In most Western countries, optimizing for Google is optimizing for search. Period. But there are important exceptions: How to Check Your Market StatCounter GlobalStats (gs.statcounter.com) …

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Categories SEO
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How Long Will Your Rankings Last?

“How long will I stay #1?” The honest answer nobody wants to hear. 📊 The Short Answer Nobody knows. Not your SEO agency, not the gurus, not even Google engineers. Rankings are never permanent. Some pages hold position #1 for years. Others drop within weeks. The difference comes down to factors mostly outside your control. …

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Categories SEO
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How to Find the Right Keywords for Your Audience

The right keywords depend on who’s searching. Here’s how to figure out what your audience actually types into Google. 🎯 Start With Your Customers Before you touch any keyword tool, answer these questions: Talk to your sales team. Read customer emails. Look at reviews. The language your customers use is the language you should target. …

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Categories SEO
What is the relation between optimizing your website and enhancing it with your social media activity?

Does Social Media Help SEO? (Not How You Think)

Here’s what many people get wrong: Facebook, Twitter, and other social platforms are not link-building tools. They’re not directly part of SEO. Why? Google can’t access content that requires you to be logged in. Social signals from Facebook and Twitter are not part of Google’s ranking algorithm. So What’s the Point of Social Media for …

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On-Site Optimization: Why You Know Your Business Better Than We Do

You want us to write the content for your website? We’re flattered. But here’s the thing: you’re the expert on your business, not us. 🎯 We’ve learned this lesson the hard way. Years of working with businesses taught us that the best content comes from people who actually know the product, the customers, and the …

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Categories SEO