From experience, I can tell you: the only truly accurate rank checking method is manual checking. Yes, rank checking tools – free or paid – are faster and easier. But they’re not always accurate, especially when you’re monitoring multiple websites and reporting to clients. What Rank Tools Are Good For Rank tools help you: But …
We don’t do press release submissions. We don’t do social bookmarking. We don’t do mass directory submissions. Why? Because they don’t work anymore. The Problem with These “Link Building” Tactics Google figured out years ago that these methods were being used to game the system. The result: The One Exception The only directory worth submitting …
Google dominates most countries. But not all. Here’s how to find out what search engine matters in your market. 🌍 The Global Picture Google has roughly 90% global market share. In most Western countries, optimizing for Google is optimizing for search. Period. But there are important exceptions: How to Check Your Market StatCounter GlobalStats (gs.statcounter.com) …
“How long will I stay #1?” The honest answer nobody wants to hear. 📊 The Short Answer Nobody knows. Not your SEO agency, not the gurus, not even Google engineers. Rankings are never permanent. Some pages hold position #1 for years. Others drop within weeks. The difference comes down to factors mostly outside your control. …
The right keywords depend on who’s searching. Here’s how to figure out what your audience actually types into Google. 🎯 Start With Your Customers Before you touch any keyword tool, answer these questions: Talk to your sales team. Read customer emails. Look at reviews. The language your customers use is the language you should target. …
Here’s what many people get wrong: Facebook, Twitter, and other social platforms are not link-building tools. They’re not directly part of SEO. Why? Google can’t access content that requires you to be logged in. Social signals from Facebook and Twitter are not part of Google’s ranking algorithm. So What’s the Point of Social Media for …
You want us to write the content for your website? We’re flattered. But here’s the thing: you’re the expert on your business, not us. 🎯 We’ve learned this lesson the hard way. Years of working with businesses taught us that the best content comes from people who actually know the product, the customers, and the …
You’re doing SEO. You think you’re doing it right. But your competitors keep outranking you for keywords that should be yours. Here’s what might actually be going wrong. Technical Issues from Developers Most developers – even good ones – don’t fully understand SEO. When they make changes to your site without consulting your SEO team, …
You’re competing against companies with 100x your budget. SEO is how you win anyway. 🥊 The Short Answer SEO helps you show up where people search – Google, Bing, and others. When someone types “plumber near me” or “best accountant in Bristol,” SEO determines whether they find you or your competitor. Unlike paid ads, you …
Clients have every right to be skeptical about internet marketing companies. The industry is full of cowboys, scammers, and wannabes. We know. We’ve been watching them operate for 30 years. What Sets Companies Apart It’s not pricing. It’s not the services listed. It’s not even years of experience. It’s transparency. Ethical practices. And the willingness …
We don’t use Google Analytics. We use Statcounter. Here’s why. The Problem with Google Analytics Google Analytics gives you data. Lots of data. Mountains of data. Dashboards, reports, segments, funnels, cohorts, explorations… And somewhere in that mountain is the information you actually need. Good luck finding it. GA4 made this worse, not better. The new …
Someone in China searched “how can we get more business” and landed on our site. It’s a simple question that every business owner asks. Let’s start with the free stuff – the options that only require time, not money. Discussion Groups and Forums 💬 Before social media meant TikTok and Instagram, it was discussion groups …
