“Dear Sir/Madam, I noticed your website isn’t ranking well…” Sound familiar? Let’s talk about SEO spam. 🗑️
The Irony Nobody Mentions
We get these emails constantly. “I noticed your website isn’t ranking well for its keywords. We can help!”
Think about this for a second: an SEO company that can’t get clients through search engines… is offering to help you get clients through search engines.
If their SEO worked, they wouldn’t need to spam. They’d have leads coming in from Google like we do.
Red Flags in SEO Outreach
“Dear Sir/Madam”
Mass email. They didn’t even look at your site. They scraped your contact info from somewhere and blasted thousands of identical messages.
“I noticed your site isn’t ranking well”
They have no idea what you rank for. They send this to everyone. We’ve received this email while ranking #1 for our target keywords.
“Guaranteed first page results”
Nobody can guarantee rankings. If they promise this, they’re either lying or planning to rank you for useless keywords nobody searches for.
“Special offer this week only”
High-pressure tactics. Real SEO agencies don’t need to create artificial urgency. Good agencies have waiting lists, not desperation sales.
How Legitimate SEO Companies Get Clients
- Through search engines – We practice what we preach
- Through referrals – Happy clients recommend us
- Through content – People find our articles and reach out
- Through reputation – 30 years in the industry means people know our name
We’ve never sent a cold email. Never bought a lead list. Never spammed anyone.
If we had to resort to that, we’d question whether we should be offering SEO services at all.
What to Do With SEO Spam
Delete it. Don’t reply (even to unsubscribe – that confirms your email is active). Mark as spam so your filter learns.
And if you’re actually looking for SEO help, find agencies that rank for what they do. Check their reviews. Ask for case studies. Talk to actual past clients.
The good ones don’t need to spam. They’re too busy working with clients who found them.
Found us through search? That’s the point.
See how we can help you do the same
You’re right Bjørn. SEO people who are using spamming techniques just to get clients use spammy techniques that are often avoided by clients. Google search gives us more than 70% of our site visitors and this is through our marketing efforts.
Thanks for the share!