Bjorn Solstad Leads are the oxygen of business. Here’s how to generate them online – without wasting money on what doesn’t work. 🎯 What Is a Lead? A lead is someone who’s shown interest in what you sell. They’ve given you their contact info – email, phone, filled out a form. They’ve raised their hand and said …
Traffic is the oxygen of online business. Here’s how to get more of it – and make sure it’s the right kind. 📈 The Traffic Acquisition Channels Organic Search (SEO) People searching Google for what you offer. The best traffic – high intent, free (after the initial investment), and compounds over time. Pros: Sustainable, high-quality …
You’ve probably heard it: “SEO is dead.” Cool story. Now go type literally anything into Google. People are still searching for answers, products, services, reviews, “best X”, and “how do I fix this?”. The short version: People search → Google/AI must pick winners → You want to be one of the winners → That’s SEO. …
You can’t copy-paste SEO from one country to another and expect it to work. Same website. Same service. Same Google. Different people, different habits, different trust signals, different competition. The short version: International SEO works when you stop guessing and start acting like a local. 🎯 1) People Search Differently (A Lot) 🔍 In some …
You’ve got an online store. Products are uploaded. Everything looks great. But… where are all the customers? 🦗 Getting traffic to an online store isn’t magic. It’s a mix of making sure your site actually works properly, and then making sure people can find it. First: Make Sure Your Store Can Handle Traffic Before you …
You’re competing against companies with 100x your budget. That sounds terrifying. But here’s the thing: Google doesn’t care how big you are. 🎯 A well-optimized website from a one-person operation can – and regularly does – outrank Fortune 500 companies. Google cares about relevance, quality, and trust. Not company size. Why Small Businesses Actually Have …
When I was 16, I worked for a friend’s dad who owned a painting company. After my first day, I went to their house for dinner. Their house desperately needed painting. The irony wasn’t lost on me. But now, running a web development company for 15+ years, I get it. Why Service Businesses Neglect Themselves …
So you want a multilingual WordPress site? Cute. 🙄 Let me save you years of pain, grey hairs, and the urge to throw your laptop out the window. I’ve been doing this for over 30 years, and I’ve seen things. Terrible things. Plugin-shaped things. 🎰 The Multilingual Plugin Casino WordPress doesn’t speak multiple languages out …
Business is full of hard choices. Sometimes the hardest one is admitting you were wrong—and cutting your losses before they cut you. Here’s one we got wrong, what it cost, and what we learned. When Expansion Goes Wrong Devenia started as a link-building company. We were good at it. Then we had a “smart” idea: …
Most SEO companies treat their methods like state secrets. “It’s proprietary.” “You wouldn’t understand.” “Just trust us.” That’s not how we work. We hide nothing from clients. And we publish nothing about clients. We’re radically transparent with the people paying for the work—and radically private everywhere else. Our Policy 🔍 With clients What we did …
Your WordPress site is slow. You’ve compressed images, installed caching plugins, optimized everything you can think of. Still slow. The problem might be your hosting. The Hosting Reality Check ⚡ Cheap shared hosting puts your site on a server with hundreds of others. When any of them spikes in traffic, everyone slows down. You’re paying …
You publish a new blog post. Now you need to share it on Twitter, Facebook, LinkedIn, send a newsletter… Doing this manually every time is tedious. Here’s how to automate it without bloating your WordPress with plugins. The Problem with Plugin-Based Automation Every plugin you add to WordPress is a potential conflict waiting to happen. …
