Bjorn Solstad Your PPC campaign is only as good as your keyword list. Choose the wrong keywords and you’re burning money. Choose the right ones and you’re getting customers. Here’s how to build a keyword list that actually works. Step 1: Use Multiple Keyword Tools Don’t just use Google Ads Keyword Planner. Combine it with tools like …
You’ve probably seen them – those ads at the top of Google search results with the little “Sponsored” label. That’s paid visibility. Unlike SEO, which earns you organic rankings over time, paid visibility puts you at the top immediately. You pay for each click. How Paid Visibility Works It’s essentially an auction. You bid on …
You searched for “best SEO.” You want to know how to actually improve your rankings. Let’s skip the fluff and get to what works. The Foundation: What Search Engines Actually Want Google uses hundreds of ranking factors. But they all boil down to one question: does this page genuinely help the person who searched? That’s …
You’re competing against companies with 100x your budget. SEO is how you win anyway. 🥊 The Short Answer SEO helps you show up where people search – Google, Bing, and others. When someone types “plumber near me” or “best accountant in Bristol,” SEO determines whether they find you or your competitor. Unlike paid ads, you …
Someone in China searched “how can we get more business” and landed on our site. It’s a simple question that every business owner asks. Let’s start with the free stuff – the options that only require time, not money. Discussion Groups and Forums 💬 Before social media meant TikTok and Instagram, it was discussion groups …
“Dear Sir/Madam, I noticed your website isn’t ranking well…” Sound familiar? Let’s talk about SEO spam. 🗑️ The Irony Nobody Mentions We get these emails constantly. “I noticed your website isn’t ranking well for its keywords. We can help!” Think about this for a second: an SEO company that can’t get clients through search engines… …
People Google you before they contact you. Doctors Google patients. Employers Google candidates. Clients Google agencies. What do they find when they search your name? 🔍 Everyone Gets Googled It’s not just a “nice to have” anymore. It’s standard practice: Your online presence isn’t optional. It’s your first impression – often before you even know …
E-commerce SEO is different. More pages, more technical challenges, more competition. Here’s what actually matters. 🛒 The E-commerce SEO Basics Category Pages Are Your Money Pages Most e-commerce SEO effort goes to product pages. That’s backwards. Category pages (“men’s running shoes,” “wireless headphones”) are where the search volume lives. Optimize your category pages like landing …
The short version: Create helpful stuff → People find it → Google notices → You rank higher → More people find you. 🎯 That’s it. That’s the magic formula. But let’s dig into why it works and how to do it right. What Even Is Content Marketing? 🤔 Remember when companies just yelled “BUY NOW! …
Right now, someone nearby has a toothache. They’re lying in bed at 2am, can’t sleep, Googling “emergency dentist near me.” Tomorrow, someone else will search “best dentist [your city]” because they finally decided to fix that chipped tooth. Will they find you? 🦷 Dental practices live and die by local search. One new patient isn’t …
Yes, we help other SEO companies rank. Here’s why that’s not as strange as it sounds. 🤝 The Question We Get Asked “You’re an SEO company. Why would you help other SEO companies compete with you?” Fair question. Here’s the answer: we’re not competing with most of them. Why It Makes Sense Different Markets A …
How Hard Is It to Rank for General Keywords? 🎯 “I want to rank #1 for [big keyword]” — Every client ever. 😅 Let’s talk about why that’s harder than you think. And what actually works. The Problem With Big Keywords 🎯 Search “blue widgets” on Google. See those 120 million results?You’re competing with all …
