We just rewrote 25 articles. Some were from 2012. The SEO world has changed. Our advice needed to catch up. 🔄
Why We Did This
We’ve been publishing SEO content since the 90s. That’s a lot of articles. And honestly? Some of them were embarrassingly outdated.
Articles referencing Google+ (dead since 2019). Tips about keyword density (hasn’t mattered in over a decade). Advice about link building tactics that would get you penalized today.
So we went through everything and rewrote what needed rewriting. Not just cosmetic updates – complete rewrites based on what actually works now, informed by 30 years of testing.
What Changed
Completely Rewritten
These articles were gutted and rebuilt from scratch:
- 4 SEO Myths to Look out For – Updated with current myths, not 2012 myths
- 5 Common SEO Mistakes – New mistakes for a new era
- Is SEO a Scam? – The scams that still exist today
- SEO: Optimize for Clicks – Why rankings alone don’t matter
- Small Business SEO – How small businesses compete against giants
- How SEO Helps Small Businesses Compete – The advantages you didn’t know you had
- Getting Qualified Traffic – Traffic that actually converts
- Site Speed and Rankings – What actually matters vs. what doesn’t
- E-commerce SEO – Updated for modern platforms
- SEO Spam Emails – Why they’re a red flag
- On-Page SEO Tactics – Removed “2012” from the title, updated everything
- Traffic Acquisition – Modern channels and strategies
- Online Lead Generation – What works now vs. what worked then
Transformed Into Something New
- Google’s Graveyard – Was about Google+ (dead). Now about all the products Google has killed and why you shouldn’t trust them completely.
- The Future of Google Search – Updated predictions for the AI era
Updated for Current Reality
- Which Search Engine Dominates Your Market – Current market share data
- How Long Will Rankings Last – The honest answer
- Finding the Right Keywords – Modern keyword research
- Surviving Google Updates – From Penguin to HCU
- Google Business Profile – Was “Google Places,” updated for current platform
- People Google You – Online reputation in 2025
- SEO for Financial Advisors – Updated for current compliance landscape
- SEO for Surgeons – YMYL considerations and modern medical SEO
- Why We Help Other SEO Companies – White-label partnerships explained
- SEO: From Ignorance to Knowledge – Our COO’s original 2017 article about learning through testing, cleaned up for readability
The Bigger Point
SEO advice has a shelf life. What worked in 2012 can get you penalized in 2025. What “everyone knows” is often outdated by the time it becomes common knowledge.
We’re committed to keeping our content accurate. When we’re wrong, we update. When things change, we change with them.
If you’re reading advice from 2015 on another site, be skeptical. The SEO world has changed dramatically – and most old content hasn’t kept up.
The Foundation
All of these updates are informed by our core document: SEO Myths vs Reality: What We’ve Actually Tested. Forty claims, tested against 30 years of real-world experience.
Start there if you want the full picture of what we’ve learned – and unlearned – about SEO.
Questions about any of this?
We’re always happy to talk SEO